School of Innovative Design and Management

Founding Vision and Purpose

Established in the 2014 academic year at the Taoyuan Campus, the School of Innovative Design and Management underscores the University’s emphasis on innovation and creativity rooted in a rich tradition of commerce. Its mission is to ensure sustainable development and revitalize the prestigious legacy of National Taipei University of Business(NTUB).

The School oversees four academic units: Department of Commercial Design and Management, Department of Digital Multimedia Design, Department of Creative Technologies and Product Design and Institute of Creative Design and Management.

The University’s development strategy considers the unique attributes of the Taoyuan Campus(Pingzhen) - its geographic setting, available resources, space and facilities, faculty characteristics, collaborative projects with industry and government, developmental goals, student needs and demographics, talent cultivation objectives, industry demands, societal recognition, and administrative support - as key reference points for the planning and positioning of the School of Innovative Design and Management.

Core Values

“Humanistic Care, Innovative Design, and Knowledge Integration” - Located in Pingzhen, Taoyuan, the School benefits from abundant natural and industrial-commercial resources. With the development of the Taoyuan Aerotropolis and the government's promotion of the cultural and creative industries and leisure tourism, the School closely aligns its departmental growth with regional industry.

With “humanistic care, innovative design, and knowledge integration” as its core values, the School strives to become the design innovation service hub of Northern Taiwan and to nurture creative design talents with cross-disciplinary integration capabilities. Students are guided to develop innovative, cross-disciplinary design skills through a curriculum that emphasizes local resource integration and innovation, global and multicultural awareness, industry-academe collaboration, creative thinking, marketing integration, digital literacy and workplace ethics.